To Hell with Business Intelligence: 40 Percent of Execs Trust Gut

The gut. That amazing piece of the human body's digestive system has influenced personal and business decision-making for centuries.

Gut Versus Analytics: What's the Real Story? Need this to be the second article in this section as it's linked to the first.

http://advice.cio.com/thomas_wailgum/to_hell_with_business_intelligence_40_percent_of_execs_trust_gut http://www.intelligententerprise.com/blog/archives/2009/01/gut_versus_anal.html?cid=nl_IE_blog