The functionality required to address lead leakage falls into the category of Customer Relationship Management, or CRM. Unfortunately, CRM has developed a reputation as making for large, often unwieldy software solutions for large companies that often do not deliver real business benefits.
The truth is that CRM technology has been specifically designed for small businesses. There are elements of CRM systems, such as contact, lead, account, order, and case management, that are fundamental to small businesses and deliver tangible business value.
The benefits of CRM technology stem from increased revenue and decreased costs. Increased revenue primarily comes from more satisfied customers, the ability to up-sell and cross-sell, and higher acceptance rates on marketing campaigns. Reduced costs are attained through a reduction in administrative time used to track down information, improved reporting, and quicker issue resolution.
Microsoft CRM - " Works the way you do "
With the Outlook client installed, I can access all of the features I need through Outlook - Even when I'm away from the office
